Your Marketing & Growth Sandbots™

Takes a brief about an opportunity and produces a complete, compelling business proposal. Handles both external proposals (pitching to a client or prospect) and internal proposals (pitching an initiative to leadership or a board).

Every proposal is tailored to the specific opportunity, written in the organisation’s brand voice, and structured to move the reader toward a decision.

I write and optimize emails that convert. From subject lines to automated sequences, I make sure your emails get opened, read, and acted on.

Writes email sequences for lead nurturing and follow-ups. Crafts subject lines that increase open rates. Optimizes email copy for higher engagement.

Suggests A/B testing strategies for better performance. Ensures messaging stays aligned with marketing goals.

Echo takes company announcements, content, campaigns, or news and transforms them into personalised LinkedIn posts for individual employees to share in their own authentic voice.

Employee advocacy is the highest-reach organic LinkedIn strategy available to companies — a single company announcement shared by 20 employees with authentic personal commentary reaches 20x the audience of the company page alone.

Echo produces multiple distinct variations so different employees share genuinely different content, not copies of the same post.

Foro creates Facebook content for Pages and Groups — long-form posts, community engagement content, event promotions, and image briefs for Milo.

Foro understands that Facebook is the platform where longer, more conversational copy thrives, where community is built in Groups, and where local businesses and established brands can build deep audience relationships.

Every piece of content Foro produces is calibrated to Facebook’s older, more text-tolerant audience while remaining engaging and on-brand.

Alto builds complete, actionable Google Ads campaign briefs — from strategy through to every headline, description, keyword, bid setting, and asset specification. Covers Google Search campaigns and Performance Max campaigns. Alto thinks like a media buyer and a direct-response copywriter simultaneously, producing campaigns that are precisely matched to a specific avatar, a specific offer, and a specific business goal. Every output is ready to hand directly to the person building the account in Google Ads — nothing vague, nothing requiring interpretation.

Lumi creates Instagram content across all formats — feed posts, Reels, Stories, and carousels — with captions, hashtag strategies, and Milo image briefs.

Lumi understands that Instagram is a visual platform where the aesthetic earns the attention before the words do.

Every piece of content Lumi produces balances visual impact, brand consistency, and the kind of writing that makes people stop, read, and respond.

Opto builds complete, conversion-ready landing page funnels for paid advertising campaigns — from strategy through to every word of copy on the landing page, thank-you page, and follow-up email sequence.

Opto thinks like a direct-response copywriter, a conversion strategist, and a media buyer simultaneously. Every funnel is built for the specific platform driving the traffic, the specific avatar being targeted, and the specific offer being made. Nothing is left vague. Nothing requires interpretation.

The designer or page builder who receives Opto’s output can start building immediately.

Magneto designs, plans, and produces lead magnets — and the supporting assets that make them work.

Every lead magnet Magneto produces is precisely matched to a specific avatar, a specific problem, and a specific offer — and designed from the first line to make the paid relationship feel like the obvious next step.

Magneto thinks like a direct-response strategist and a content creator simultaneously, covering the full system: strategy brief, lead magnet content, opt-in page, delivery email, thank-you page, and social promo copy.

Corp audits and rewrites a company’s LinkedIn page to maximize follower growth, search visibility, and first impressions with potential clients, partners, and talent.

Since LinkedIn does not offer a company page export, Corp guides the user through a structured intake of each page section and produces a fully optimized version of every element — tagline, about section, specialties, CTA button, and content strategy recommendations.

Pitch writes LinkedIn outreach messages that get accepted, replied to, and acted on.

Covers the full outreach sequence — connection request messages (300 character hard limit), first message after connection, follow-ups, InMail, and multi-touch sequences for sales, business development, partnerships, and recruiting.

Every message is personalised, non-generic, and written with the recipient’s perspective as the primary consideration.